Why Plantwise?
Embracing a primarily plant-based lifestyle is one of the healthiest lifestyle choices we could ever make. It is also great for the planet, both in terms of fighting climate change and improving animal welfare.
However, when we ask people about eating more plant-based, we hear many reservations about nutrition, taste, cost, and accessibility. Sometimes, the topic of eating plant-based can attract polarising debates at the dinner table. While everyone may have an opinion about eating plant-based, there is also a tonne of misinformation.
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We help you dissect and distil the truth when it comes to eating plant-based. This way, you could enjoy a clear view of what a sustainable plant-based lifestyle means.
Our writing also maps out the latest plant-based landscape, from SMEs and VC-backed startups to large, public-listed companies around the world. It is particularly helpful for those who invest in, work in, or wish to stay highly informed about the plant-based industry.
My experience as a plant-based startup founder, Chartered Accountant, and macroeconomist has placed me in a unique position to offer you authentic, uncompromising business insights about the plant-based industry.
How Plantwise Started
We are a UK start-up that began our plant-based journey in 2021. Today, our meal planning app helps people enjoy a healthy plant-based diet that satisfies their personal goals. You can check out our app on Apple App Store. Plantwise has consistently made App Store Health & Fitness charts in the UK, France, Germany, Ireland, Italy, Spain, Austria, Sweden, Netherlands, Norway, Belgium, Finland, Singapore, Australia, Canada, Hungary, and the Czech Republic.
About Me
Prior to starting Plantwise, I gained my certification in Plant-based Nutrition with T. Colin Campbell Center for Nutrition Studies. The learning experience helped me understand why so many people in my family had struggled with heart disease, Type-2 diabetes, and cancer. My own plant-based journey has motivated me to share knowledge with the world and help others thrive.
Besides my entrepreneurial journey, I am an ICAEW Chartered Accountant (the 2015 winner of the LSCA Business Prize) and a former Interest Rates trader at a British bank. Today, I write regularly for Cestrian Capital Research on the macroeconomy, which is published on both Substack and Seeking Alpha.
While the startup experience has been a rollercoaster of challenges, it has also been extremely fun. I couldn’t have done it without the support of my family, friends, and the wider community of startup founders. I would like to say a huge thank you here.
